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PRIVACY POLICY

Last Updated: : January 9, 2025


1. INTRODUCTION

Wizards of the Coast LLC (“Wizards, “we,” “our,” or “us”) has adopted this privacy policy ("Privacy Policy") to explain how we collect, store, and use your information. This Privacy Policy applies to all online service locations operated or controlled by Wizards that post a link to this Privacy Policy, including our website atwww.wizards.com, our apps, our customer service program, and all features, contents, and other services operated or controlled by Wizards through such online service locations (collectively, the “Service”). This Privacy Policy does not apply to our information collection activities outside of the Service (unless otherwise stated below or at the time of collection).
Wizards of the Coast LLC (“Wizards, “we,” “our,” or “us”) has adopted this privacy policy ("Privacy Policy") to explain how we collect, store, and use your information. This Privacy Policy applies to all online service locations operated or controlled by Wizards that post a link to this Privacy Policy, including our website atwww.wizards.com, our apps, our customer service program, and all features, contents, and other services operated or controlled by Wizards through such online service locations (collectively, the “Service”). This Privacy Policy does not apply to our information collection activities outside of the Service (unless otherwise stated below or at the time of collection).


By using the Service, you agree to our Terms of Use and consent to our processing of information as described in this Privacy Policy. If you do not agree and consent, please do not use the Service.
By using the Service, you agree to our Terms of Use and consent to our processing of information as described in this Privacy Policy. If you do not agree and consent, please do not use the Service.


If you are a parent or guardian of a child, please review the section titled Children’s Information below.
If you are a parent or guardian of a child, please review the section titled Children’s Information below.


If you a California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah or Virginia resident, please see the "Additional State-Specific Disclosures" section below.
If you a California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah or Virginia resident, please see the "Additional State-Specific Disclosures" section below.


If you are in the EEA, Switzerland or United Kingdom, please see the Additional Disclosures for Data Subjects in the European Economic Area, Switzerland, and United Kingdom section below.
If you are in the EEA, Switzerland or United Kingdom, please see the Additional Disclosures for Data Subjects in the European Economic Area, Switzerland, and United Kingdom section below.


If you are located elsewhere, we may not be subject to the laws in your jurisdiction, but we maintain privacy safeguards that should be substantively consistent with privacy laws in most jurisdictions, particularly where they are similar to the laws in the EEA/UK.
If you are located elsewhere, we may not be subject to the laws in your jurisdiction, but we maintain privacy safeguards that should be substantively consistent with privacy laws in most jurisdictions, particularly where they are similar to the laws in the EEA/UK.


Wizards of the Coast, LLC is the controller of any personal information collected and processed from your use of the Service.
Wizards of the Coast, LLC is the controller of any personal information collected and processed from your use of the Service.


If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section below.
If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section below.




2. ESRB PRIVACY CERTIFIED
2. ESRB PRIVACY CERTIFIED


The Entertainment Software Rating Board’s Privacy Certified privacy and certification program (“ESRB Privacy Certified”) is approved by the United States Federal Trade Commission (“FTC”) to serve as a Safe Harbor under the Children’s Online Privacy Protection Act (“COPPA”). It permits participating members to display their seals to demonstrate compliance with established online information, collection, use and disclosure practices under COPPA and other U.S. data privacy laws. This Privacy Policy and t he ESRB certification seals shown on the Service confirm Wizards is a valid licensee and participating member of ESRB Privacy Certified. To protect your privacy, we have voluntarily undertaken this privacy initiative and have had the Service reviewed and certified by ESRB Privacy Certified to meet established online information, collection, use and disclosure practices. As a licensee of this privacy program, we are subject to frequent audit of the Service and other online products and services operated by us, and other enforcement and accountability mechanisms administered independently by the ESRB.
The Entertainment Software Rating Board’s Privacy Certified privacy and certification program (“ESRB Privacy Certified”) is approved by the United States Federal Trade Commission (“FTC”) to serve as a Safe Harbor under the Children’s Online Privacy Protection Act (“COPPA”). It permits participating members to display their seals to demonstrate compliance with established online information, collection, use and disclosure practices under COPPA and other U.S. data privacy laws. This Privacy Policy and t he ESRB certification seals shown on the Service confirm Wizards is a valid licensee and participating member of ESRB Privacy Certified. To protect your privacy, we have voluntarily undertaken this privacy initiative and have had the Service reviewed and certified by ESRB Privacy Certified to meet established online information, collection, use and disclosure practices. As a licensee of this privacy program, we are subject to frequent audit of the Service and other online products and services operated by us, and other enforcement and accountability mechanisms administered independently by the ESRB.




3. INFORMATION COLLECTION
3. INFORMATION COLLECTION


A. Information You Provide
A. Information You Provide


Wizards collects information you provide directly via the Service. The data we collect may include data (whether alone or in combination) that identifies you personally. The categories of information we have collected in the last 12 or more months include the following:
Wizards collects information you provide directly via the Service. The data we collect may include data (whether alone or in combination) that identifies you personally. The categories of information we have collected in the last 12 or more months include the following:


Contact Data.We collect your first and last name, email address, postal address, telephone number and other similar contact data.
Contact Data.We collect your first and last name, email address, postal address, telephone number and other similar contact data.
Credentials.We collect passwords, password hints and similar security information used for authentication and account access.
Credentials.We collect passwords, password hints and similar security information used for authentication and account access.
Demographic Data.We collect demographic information such as about your age, birth date, gender and country.
Demographic Data.We collect demographic information such as about your age, birth date, gender and country.
Payment Data.We collect data necessary to process your payment if you make purchases, such as your payment instrument, shipping address and transaction numbers.
Payment Data.We collect data necessary to process your payment if you make purchases, such as your payment instrument, shipping address and transaction numbers.
Profile Data.We collect your username, interests, favorites, gamer data and other profile information.
Profile Data.We collect your username, interests, favorites, gamer data and other profile information.
Contacts.We collect data about your contacts if you choose to match with your contacts on the Service or invite your contacts to join the Service.
Contacts.We collect data about your contacts if you choose to match with your contacts on the Service or invite your contacts to join the Service.
Content.We collect the content of messages you send to us, such as feedback and product reviews you write, or questions and information you provide for customer support. We also collect the content of your communications as necessary to provide you with the services you use. For example, if you chat with another user through the Service, we need to collect the content of that chat to display it to you and the other user as you direct.
Content.We collect the content of messages you send to us, such as feedback and product reviews you write, or questions and information you provide for customer support. We also collect the content of your communications as necessary to provide you with the services you use. For example, if you chat with another user through the Service, we need to collect the content of that chat to display it to you and the other user as you direct.


Wizards collects data from you at various points while you are using the Service, including as described below:
Wizards collects data from you at various points while you are using the Service, including as described below:


Account Registration.To register an account with Wizards, you must, at a minimum, provide your date of birth, location, email, a username and password. To participate in other Wizards offerings, such as organized play, you may be required to provide your first name and last name, city, country, postal code, gender, email address, password, username and screen name.
Account Registration.To register an account with Wizards, you must, at a minimum, provide your date of birth, location, email, a username and password. To participate in other Wizards offerings, such as organized play, you may be required to provide your first name and last name, city, country, postal code, gender, email address, password, username and screen name.
Profile.For certain parts of our Service, your personal profile (“Your Profile”) will be automatically populated with the screen name you provided at registration. Where applicable, the information in Your Profile, including any information or content you voluntarily add to Your Profilewill be made public by default. To change Your Profile privacy settings for your Wizards account, log in to myaccounts.wizards.com and go to your My Account tab, then click “Edit Public Profile & Settings.” In this section, you may also change Your Profile information, who can view your page and activity, and who can contact you on these parts of the Service, as well as control how we communicate with you. Your Profile for these parts of the Service will be searchable by screen name, and you can change the visibility of Your Profile by de-selecting the “Profile is visible to other users” and “Profile is searchable” boxes in Privacy Settings. To change Your Profile privacy settings for yourD&D Beyondaccount, log in to dndbeyond.com and sign in to your account, hover on your screen name in the top right, and select “Profile.” On the Profile page, click the “Edit Profile” button. From here, you may edit the information that appears on your profile page, including your avatar photo. Please note: The photo you selected (you are not required to upload a personal photo) as your avatar and your screen name for these parts of the Service will always display on your page, posts, and in search results. You are responsible for any information and content you choose to make public either through Your Profile, or by posting on the Service. Profile settings and data processing may differ based on the part of the Service you are using.
Profile.For certain parts of our Service, your personal profile (“Your Profile”) will be automatically populated with the screen name you provided at registration. Where applicable, the information in Your Profile, including any information or content you voluntarily add to Your Profilewill be made public by default. To change Your Profile privacy settings for your Wizards account, log in to myaccounts.wizards.com and go to your My Account tab, then click “Edit Public Profile & Settings.” In this section, you may also change Your Profile information, who can view your page and activity, and who can contact you on these parts of the Service, as well as control how we communicate with you. Your Profile for these parts of the Service will be searchable by screen name, and you can change the visibility of Your Profile by de-selecting the “Profile is visible to other users” and “Profile is searchable” boxes in Privacy Settings. To change Your Profile privacy settings for yourD&D Beyondaccount, log in to dndbeyond.com and sign in to your account, hover on your screen name in the top right, and select “Profile.” On the Profile page, click the “Edit Profile” button. From here, you may edit the information that appears on your profile page, including your avatar photo. Please note: The photo you selected (you are not required to upload a personal photo) as your avatar and your screen name for these parts of the Service will always display on your page, posts, and in search results. You are responsible for any information and content you choose to make public either through Your Profile, or by posting on the Service. Profile settings and data processing may differ based on the part of the Service you are using.
Message Boards, Forums, Blogs, and Chats.Wizards provides message boards, blogs, chats, and other public forums on the Service for exchanging information and communicating with other users. Please note that any information, user content, or any other materials that you post on our Service, including any information from Your Profile, where applicable, that you choose to make public, may be available for any user of the Service to read, and are therefore no longer private and may be disclosed by third parties. If you post information, materials, or other content on the Service, you are providing information that can be collected and used by others that you do not know, for their own purposes, including the distribution of unsolicited communications.
Message Boards, Forums, Blogs, and Chats.Wizards provides message boards, blogs, chats, and other public forums on the Service for exchanging information and communicating with other users. Please note that any information, user content, or any other materials that you post on our Service, including any information from Your Profile, where applicable, that you choose to make public, may be available for any user of the Service to read, and are therefore no longer private and may be disclosed by third parties. If you post information, materials, or other content on the Service, you are providing information that can be collected and used by others that you do not know, for their own purposes, including the distribution of unsolicited communications.
Online Stores.Visitors purchasing goods and services through our Service will need to provide valid Payment Data, in addition to Contact Data such as name, mailing address, phone number and email address.
Online Stores.Visitors purchasing goods and services through our Service will need to provide valid Payment Data, in addition to Contact Data such as name, mailing address, phone number and email address.
Promotions.To participate in some of our sweepstakes, contests, surveys, or other promotions (“Promotions”), you may be asked to provide an email address or screen name, so that we can let you know if you won a prize. We may also request your name and home address in order to send you products or information by regular mail.
Promotions.To participate in some of our sweepstakes, contests, surveys, or other promotions (“Promotions”), you may be asked to provide an email address or screen name, so that we can let you know if you won a prize. We may also request your name and home address in order to send you products or information by regular mail.
Customer Service.When you contact customer service you may be asked to provide us with information such as your name, telephone number, address and email. We collect this information as part of our customer service efforts and it is used to confirm your identity, respond to your inquiry or comments, for training purposes, and to assist us in providing better products and services.
Customer Service.When you contact customer service you may be asked to provide us with information such as your name, telephone number, address and email. We collect this information as part of our customer service efforts and it is used to confirm your identity, respond to your inquiry or comments, for training purposes, and to assist us in providing better products and services.
Wizards Play Network.Participants, including store owners and event organizers, have the opportunity to sign up with the Wizards Play Network in order to run organized play events. You must provide certain information to be eligible to participate in organized play.
Wizards Play Network.Participants, including store owners and event organizers, have the opportunity to sign up with the Wizards Play Network in order to run organized play events. You must provide certain information to be eligible to participate in organized play.
Job Postings.Our Service allows for the online submission of resumes, employment and education history, transcript, writing samples, and references which are used solely for the purpose of accepting and evaluating candidate submissions for job postings.
Job Postings.Our Service allows for the online submission of resumes, employment and education history, transcript, writing samples, and references which are used solely for the purpose of accepting and evaluating candidate submissions for job postings.
Online Surveys.In order to improve the user experience at our Service, we may employ online surveys that request for visitors to volunteer information about themselves and provide us feedback about why they visit our Service and suggestions for improvement.
Online Surveys.In order to improve the user experience at our Service, we may employ online surveys that request for visitors to volunteer information about themselves and provide us feedback about why they visit our Service and suggestions for improvement.


Whatever the activity may be, we will only collect information to the extent it is reasonably necessary to fulfill your requests and our legitimate business objectives. If you do not want to submit certain information when requested, you may not be able to access certain areas on our Service or take advantage of certain features of our Service. You may choose to voluntarily submit other information to us through the Service that we do not request, and, in such instances, you are solely responsible for such information.
Whatever the activity may be, we will only collect information to the extent it is reasonably necessary to fulfill your requests and our legitimate business objectives. If you do not want to submit certain information when requested, you may not be able to access certain areas on our Service or take advantage of certain features of our Service. You may choose to voluntarily submit other information to us through the Service that we do not request, and, in such instances, you are solely responsible for such information.


B. Information Collected Automatically
B. Information Collected Automatically


We automatically collect information when you use our Service. The categories of information we have automatically collected in the last 12 or more months include the following:
We automatically collect information when you use our Service. The categories of information we have automatically collected in the last 12 or more months include the following:


Service Use Data.We collect data about the features you use, the products or services you view and purchase, the time of day you browse, information regarding your interaction with the Service, and the web pages you visit.
Service Use Data.We collect data about the features you use, the products or services you view and purchase, the time of day you browse, information regarding your interaction with the Service, and the web pages you visit.
Game-Related Data. We collect data about your use of games made available through the Service (“Game-Related Data”). Game-Related Data includes information about your game preferences, participation, performance and achievements in the game, your frequency of play, etc.
Game-Related Data. We collect data about your use of games made available through the Service (“Game-Related Data”). Game-Related Data includes information about your game preferences, participation, performance and achievements in the game, your frequency of play, etc.
Device, Connectivity, and Configuration Data.We collect data about the type of device or browser you use, your device’s operating software, your regional and language settings, and other similar information. This also includes IP address, MAC address, mobile Ad Ids (e.g., IDFA or AAID), and other device identifiers.
Device, Connectivity, and Configuration Data.We collect data about the type of device or browser you use, your device’s operating software, your regional and language settings, and other similar information. This also includes IP address, MAC address, mobile Ad Ids (e.g., IDFA or AAID), and other device identifiers.
Location Data.We collect data about your location, which can be precise or imprecise. Precise location data can be Global Navigation Satellite System (GNSS) data (e.g., GPS), as well as data identifying nearby cell towers and Wi-Fi hotspots. We collect precise location data when you enable location-based products or features. Imprecise location data includes, for example, a location derived from your IP address or data that indicates where you are located with less precision, such as at a city or postal code level.
Location Data.We collect data about your location, which can be precise or imprecise. Precise location data can be Global Navigation Satellite System (GNSS) data (e.g., GPS), as well as data identifying nearby cell towers and Wi-Fi hotspots. We collect precise location data when you enable location-based products or features. Imprecise location data includes, for example, a location derived from your IP address or data that indicates where you are located with less precision, such as at a city or postal code level.
Video Data. Certain of our games may allow you to activate the camera on your device and broadcast video of your gameplay to other players within the game. For example, when you use SpellTable to play Magic: The Gathering, you may have the option to activate the camera on your device in order to show the physical cards to other players within the game. If you activate the camera, we will only access and collect video through the camera for the purpose of providing this functionality to you. We will not use the video for any other purpose or share or disclose the video with anyone outside of our Service, except where necessary for us to comply with our legal obligations, to protect our rights or those of anyone else, or where otherwise instructed by you or to facilitate organized play activities. In addition, you can disable your camera at any time through your device settings. Notwithstanding the above, we may use non-video data collected in connection with your use of the camera for additional purposes such as data analytics and improving our internal ad servers or as otherwise in accordance with this Privacy Policy.
Video Data. Certain of our games may allow you to activate the camera on your device and broadcast video of your gameplay to other players within the game. For example, when you use SpellTable to play Magic: The Gathering, you may have the option to activate the camera on your device in order to show the physical cards to other players within the game. If you activate the camera, we will only access and collect video through the camera for the purpose of providing this functionality to you. We will not use the video for any other purpose or share or disclose the video with anyone outside of our Service, except where necessary for us to comply with our legal obligations, to protect our rights or those of anyone else, or where otherwise instructed by you or to facilitate organized play activities. In addition, you can disable your camera at any time through your device settings. Notwithstanding the above, we may use non-video data collected in connection with your use of the camera for additional purposes such as data analytics and improving our internal ad servers or as otherwise in accordance with this Privacy Policy.
We use various current – and later – developed technologies to collect this data (“Tracking Technologies”), including the following:
We use various current – and later – developed technologies to collect this data (“Tracking Technologies”), including the following:


Log Files.Log files are files that record website activity and gather statistics about web users' browsing habits. These entries help Wizards determine (among other things) how many and how often users have visited our Service, which pages they've visited, and other similar data. We also use log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you.
Log Files.Log files are files that record website activity and gather statistics about web users' browsing habits. These entries help Wizards determine (among other things) how many and how often users have visited our Service, which pages they've visited, and other similar data. We also use log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you.
Cookies. Cookies are pieces of information placed on your device when you visit a website that act as a unique tag to identify your browser. We use "cookies" to enhance your experience at our Service and to help us understand how you interact with our Service. For example, a cookie may allow us to remember certain things based on your IP address, such as the time and duration of your visits, how you navigated through our content, and where you exited a particular site. To learn more about how we use cookies, please visit the Cookie Setting link or floating cookie icon on the Service.
Cookies. Cookies are pieces of information placed on your device when you visit a website that act as a unique tag to identify your browser. We use "cookies" to enhance your experience at our Service and to help us understand how you interact with our Service. For example, a cookie may allow us to remember certain things based on your IP address, such as the time and duration of your visits, how you navigated through our content, and where you exited a particular site. To learn more about how we use cookies, please visit the Cookie Setting link or floating cookie icon on the Service.
Clear GIFs. Clear GIFs, sometimes called “pixel tags,” or “web beacons” are file objects, usually a graphic image such as a transparent one pixel-by-one-pixel GIF, that are placed on a web page, advertisement, or in an email message. The GIF may tell us the IP address of the device that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and it can also identify a previously set cookie value, and how and where a user accessed a website. We may use this information to count visitors across our Service and understand how they navigate and use our Service.
Clear GIFs. Clear GIFs, sometimes called “pixel tags,” or “web beacons” are file objects, usually a graphic image such as a transparent one pixel-by-one-pixel GIF, that are placed on a web page, advertisement, or in an email message. The GIF may tell us the IP address of the device that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and it can also identify a previously set cookie value, and how and where a user accessed a website. We may use this information to count visitors across our Service and understand how they navigate and use our Service.
Location-Identifying Technologies. GPS, WiFi, Bluetooth, and other location-aware technologies may be used to determine your device’s location, sometimes precisely. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
Location-Identifying Technologies. GPS, WiFi, Bluetooth, and other location-aware technologies may be used to determine your device’s location, sometimes precisely. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
Voice Processing Technologies. Voice processing technologies collect audio through the microphone on your device to effectuate an instruction or request by you. We only collect audio with your consent. We only maintain the audio long enough to complete your instruction or request and then immediately delete it. We may use non-audio data associated with the collection for additional purposes such as data analytics and in accordance with this Privacy Policy.
Voice Processing Technologies. Voice processing technologies collect audio through the microphone on your device to effectuate an instruction or request by you. We only collect audio with your consent. We only maintain the audio long enough to complete your instruction or request and then immediately delete it. We may use non-audio data associated with the collection for additional purposes such as data analytics and in accordance with this Privacy Policy.
App-Specific Technologies. Our apps include app-specific technologies, such as SDKs and APIs provided by third parties. An SDK is code embedded in an app that sends information about your use to a server and is in effect the app version of a GIF. The information collected through such technologies often includes your mobile Ad Id.
App-Specific Technologies. Our apps include app-specific technologies, such as SDKs and APIs provided by third parties. An SDK is code embedded in an app that sends information about your use to a server and is in effect the app version of a GIF. The information collected through such technologies often includes your mobile Ad Id.
For further information on how we use Tracking Technologies and your rights and choices regarding them, please see the sections titledSocial Media and Technology IntegrationsandYour Rights and Choices.
For further information on how we use Tracking Technologies and your rights and choices regarding them, please see the sections titledSocial Media and Technology IntegrationsandYour Rights and Choices.




C. Information from Other Sources
C. Information from Other Sources


We also obtain information about you from third party sources. The categories of third-party sources from which we have collected information in the last 12 or more months include the following:
We also obtain information about you from third party sources. The categories of third-party sources from which we have collected information in the last 12 or more months include the following:


Data brokers or resellers from which we purchase Demographic Data to supplement the data we collect.
Data brokers or resellers from which we purchase Demographic Data to supplement the data we collect.
Social networks or gaming platforms (such as Steam or Twitch) when you grant us permission to access data such as Contact Data, Demographic, Data, Profile Data, Contacts and Content.
Social networks or gaming platforms (such as Steam or Twitch) when you grant us permission to access data such as Contact Data, Demographic, Data, Profile Data, Contacts and Content.
Partners with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities provide us Contact Data, Demographic Data, Profile Data, Contacts and Content.
Partners with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities provide us Contact Data, Demographic Data, Profile Data, Contacts and Content.
For further information on these sources, see the section titledSocial Media and Technology Integrationsbelow.
For further information on these sources, see the section titledSocial Media and Technology Integrationsbelow.




4. INFORMATION USE
4. INFORMATION USE


Wizards retains the information we collect only as long as necessary to fulfill the business and commercial purposes for which it was collected, as identified in this Privacy Policy. Our business and commercial purposes for using information in the last 12 or more months include the following:
Wizards retains the information we collect only as long as necessary to fulfill the business and commercial purposes for which it was collected, as identified in this Privacy Policy. Our business and commercial purposes for using information in the last 12 or more months include the following:


B. Information Collected Automatically
B. Information Collected Automatically


We automatically collect information when you use our Service. The categories of information we have automatically collected in the last 12 or more months include the following:
We automatically collect information when you use our Service. The categories of information we have automatically collected in the last 12 or more months include the following:


Service Use Data.We collect data about the features you use, the products or services you view and purchase, the time of day you browse, information regarding your interaction with the Service, and the web pages you visit.
Service Use Data.We collect data about the features you use, the products or services you view and purchase, the time of day you browse, information regarding your interaction with the Service, and the web pages you visit.
Game-Related Data. We collect data about your use of games made available through the Service (“Game-Related Data”). Game-Related Data includes information about your game preferences, participation, performance and achievements in the game, your frequency of play, etc.
Game-Related Data. We collect data about your use of games made available through the Service (“Game-Related Data”). Game-Related Data includes information about your game preferences, participation, performance and achievements in the game, your frequency of play, etc.
Device, Connectivity, and Configuration Data.We collect data about the type of device or browser you use, your device’s operating software, your regional and language settings, and other similar information. This also includes IP address, MAC address, mobile Ad Ids (e.g., IDFA or AAID), and other device identifiers.
Device, Connectivity, and Configuration Data.We collect data about the type of device or browser you use, your device’s operating software, your regional and language settings, and other similar information. This also includes IP address, MAC address, mobile Ad Ids (e.g., IDFA or AAID), and other device identifiers.
Location Data.We collect data about your location, which can be precise or imprecise. Precise location data can be Global Navigation Satellite System (GNSS) data (e.g., GPS), as well as data identifying nearby cell towers and Wi-Fi hotspots. We collect precise location data when you enable location-based products or features. Imprecise location data includes, for example, a location derived from your IP address or data that indicates where you are located with less precision, such as at a city or postal code level.
Location Data.We collect data about your location, which can be precise or imprecise. Precise location data can be Global Navigation Satellite System (GNSS) data (e.g., GPS), as well as data identifying nearby cell towers and Wi-Fi hotspots. We collect precise location data when you enable location-based products or features. Imprecise location data includes, for example, a location derived from your IP address or data that indicates where you are located with less precision, such as at a city or postal code level.
Video Data. Certain of our games may allow you to activate the camera on your device and broadcast video of your gameplay to other players within the game. For example, when you use SpellTable to play Magic: The Gathering, you may have the option to activate the camera on your device in order to show the physical cards to other players within the game. If you activate the camera, we will only access and collect video through the camera for the purpose of providing this functionality to you. We will not use the video for any other purpose or share or disclose the video with anyone outside of our Service, except where necessary for us to comply with our legal obligations, to protect our rights or those of anyone else, or where otherwise instructed by you or to facilitate organized play activities. In addition, you can disable your camera at any time through your device settings. Notwithstanding the above, we may use non-video data collected in connection with your use of the camera for additional purposes such as data analytics and improving our internal ad servers or as otherwise in accordance with this Privacy Policy.
Video Data. Certain of our games may allow you to activate the camera on your device and broadcast video of your gameplay to other players within the game. For example, when you use SpellTable to play Magic: The Gathering, you may have the option to activate the camera on your device in order to show the physical cards to other players within the game. If you activate the camera, we will only access and collect video through the camera for the purpose of providing this functionality to you. We will not use the video for any other purpose or share or disclose the video with anyone outside of our Service, except where necessary for us to comply with our legal obligations, to protect our rights or those of anyone else, or where otherwise instructed by you or to facilitate organized play activities. In addition, you can disable your camera at any time through your device settings. Notwithstanding the above, we may use non-video data collected in connection with your use of the camera for additional purposes such as data analytics and improving our internal ad servers or as otherwise in accordance with this Privacy Policy.
We use various current – and later – developed technologies to collect this data (“Tracking Technologies”), including the following:
We use various current – and later – developed technologies to collect this data (“Tracking Technologies”), including the following:


Log Files.Log files are files that record website activity and gather statistics about web users' browsing habits. These entries help Wizards determine (among other things) how many and how often users have visited our Service, which pages they've visited, and other similar data. We also use log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you.
Log Files.Log files are files that record website activity and gather statistics about web users' browsing habits. These entries help Wizards determine (among other things) how many and how often users have visited our Service, which pages they've visited, and other similar data. We also use log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you.
Cookies. Cookies are pieces of information placed on your device when you visit a website that act as a unique tag to identify your browser. We use "cookies" to enhance your experience at our Service and to help us understand how you interact with our Service. For example, a cookie may allow us to remember certain things based on your IP address, such as the time and duration of your visits, how you navigated through our content, and where you exited a particular site. To learn more about how we use cookies, please visit the Cookie Setting link or floating cookie icon on the Service.
Cookies. Cookies are pieces of information placed on your device when you visit a website that act as a unique tag to identify your browser. We use "cookies" to enhance your experience at our Service and to help us understand how you interact with our Service. For example, a cookie may allow us to remember certain things based on your IP address, such as the time and duration of your visits, how you navigated through our content, and where you exited a particular site. To learn more about how we use cookies, please visit the Cookie Setting link or floating cookie icon on the Service.
Clear GIFs. Clear GIFs, sometimes called “pixel tags,” or “web beacons” are file objects, usually a graphic image such as a transparent one pixel-by-one-pixel GIF, that are placed on a web page, advertisement, or in an email message. The GIF may tell us the IP address of the device that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and it can also identify a previously set cookie value, and how and where a user accessed a website. We may use this information to count visitors across our Service and understand how they navigate and use our Service.
Clear GIFs. Clear GIFs, sometimes called “pixel tags,” or “web beacons” are file objects, usually a graphic image such as a transparent one pixel-by-one-pixel GIF, that are placed on a web page, advertisement, or in an email message. The GIF may tell us the IP address of the device that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and it can also identify a previously set cookie value, and how and where a user accessed a website. We may use this information to count visitors across our Service and understand how they navigate and use our Service.
Location-Identifying Technologies. GPS, WiFi, Bluetooth, and other location-aware technologies may be used to determine your device’s location, sometimes precisely. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
Location-Identifying Technologies. GPS, WiFi, Bluetooth, and other location-aware technologies may be used to determine your device’s location, sometimes precisely. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
Voice Processing Technologies. Voice processing technologies collect audio through the microphone on your device to effectuate an instruction or request by you. We only collect audio with your consent. We only maintain the audio long enough to complete your instruction or request and then immediately delete it. We may use non-audio data associated with the collection for additional purposes such as data analytics and in accordance with this Privacy Policy.
Voice Processing Technologies. Voice processing technologies collect audio through the microphone on your device to effectuate an instruction or request by you. We only collect audio with your consent. We only maintain the audio long enough to complete your instruction or request and then immediately delete it. We may use non-audio data associated with the collection for additional purposes such as data analytics and in accordance with this Privacy Policy.
App-Specific Technologies. Our apps include app-specific technologies, such as SDKs and APIs provided by third parties. An SDK is code embedded in an app that sends information about your use to a server and is in effect the app version of a GIF. The information collected through such technologies often includes your mobile Ad Id.
App-Specific Technologies. Our apps include app-specific technologies, such as SDKs and APIs provided by third parties. An SDK is code embedded in an app that sends information about your use to a server and is in effect the app version of a GIF. The information collected through such technologies often includes your mobile Ad Id.
For further information on how we use Tracking Technologies and your rights and choices regarding them, please see the sections titledSocial Media and Technology IntegrationsandYour Rights and Choices.
For further information on how we use Tracking Technologies and your rights and choices regarding them, please see the sections titledSocial Media and Technology IntegrationsandYour Rights and Choices.




C. Information from Other Sources
C. Information from Other Sources


We also obtain information about you from third party sources. The categories of third-party sources from which we have collected information in the last 12 or more months include the following:
We also obtain information about you from third party sources. The categories of third-party sources from which we have collected information in the last 12 or more months include the following:


Data brokers or resellers from which we purchase Demographic Data to supplement the data we collect.
Data brokers or resellers from which we purchase Demographic Data to supplement the data we collect.
Social networks or gaming platforms (such as Steam or Twitch) when you grant us permission to access data such as Contact Data, Demographic, Data, Profile Data, Contacts and Content.
Social networks or gaming platforms (such as Steam or Twitch) when you grant us permission to access data such as Contact Data, Demographic, Data, Profile Data, Contacts and Content.
Partners with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities provide us Contact Data, Demographic Data, Profile Data, Contacts and Content.
Partners with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities provide us Contact Data, Demographic Data, Profile Data, Contacts and Content.
For further information on these sources, see the section titled Social Media and Technology Integrations below.
For further information on these sources, see the section titled Social Media and Technology Integrations below.




4. INFORMATION USE
4. INFORMATION USE


Wizards retains the information we collect only as long as necessary to fulfill the business and commercial purposes for which it was collected, as identified in this Privacy Policy. Our business and commercial purposes for using information in the last 12 or more months include the following:
Wizards retains the information we collect only as long as necessary to fulfill the business and commercial purposes for which it was collected, as identified in this Privacy Policy. Our business and commercial purposes for using information in the last 12 or more months include the following:


Possible Use
Possible Use


Possible Information
Possible Information


To operate, manage, and provide you with our Service.
To operate, manage, and provide you with our Service.


Contact Data, Credentials, Demographic Data, Profile Data, Contacts, Content, Information Collected Automatically
Contact Data, Credentials, Demographic Data, Profile Data, Contacts, Content, Information Collected Automatically


To perform services requested by you, such as to respond to your comments, questions, and requests, and provide customer service.
To perform services requested by you, such as to respond to your comments, questions, and requests, and provide customer service.


Contact Data, Information Collected Automatically
Contact Data, Information Collected Automatically


To send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.
To send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.


Contact Data, Information Collected Automatically
Contact Data, Information Collected Automatically


To prevent and address fraud, breach of policies or terms, and threats or harm.
To prevent and address fraud, breach of policies or terms, and threats or harm.


Contact Data, Credentials, Profile Data, Information Collected Automatically
Contact Data, Credentials, Profile Data, Information Collected Automatically


To monitor and analyze trends, usage, and activities.
To monitor and analyze trends, usage, and activities.


Contact Data, Demographic Data, Profile Data, Contacts, Information Collected Automatically
Contact Data, Demographic Data, Profile Data, Contacts, Information Collected Automatically


To fulfill product orders.
To fulfill product orders.


Contact Data, Payment Data, Information Collected Automatically
Contact Data, Payment Data, Information Collected Automatically


For our internal research and demographic studies, so we can constantly improve the Service or other Wizards websites, applications, marketing efforts, products and services.
For our internal research and demographic studies, so we can constantly improve the Service or other Wizards websites, applications, marketing efforts, products and services.


Contact Data, Demographic Data, Profile Data, Contacts, Information Collected Automatically
Contact Data, Demographic Data, Profile Data, Contacts

To send you direct marketing commu