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This interview features Andrea Di Masi, founder of Pod SEO,
This interview features Andrea De’Marsi, founder of Pod SEO,
discussing the critical importance of search engine optimization for podcast growth.
discussing how creators can overcome the discoverability crisis in an industry where search engines are still built for music rather than spoken word.
Di Masi explains that major platforms like Apple and Spotify utilize search algorithms designed for music, which often fail to surface podcasts unless creators use specific keyword strategies. He advises podcasters to enhance discoverability by adding descriptive taglines to titles and including relevant industry terms in the author field. Furthermore, the discussion reveals that AI recommendation engines prioritize external web listicles over internal platform charts when suggesting new shows. To succeed, creators must shift their focus from high-quality audio production to a comprehensive marketing mindset that includes monitoring organic visibility. Ultimately, the source emphasizes that proactive metadata management and consistent experimentation are essential for reaching a wider audience.
He explains that since platforms like Spotify and Apple Podcasts prioritize exact title and author matches, podcasters must strategically use keyword-rich taglines and optimized metadata to reach new listeners. The conversation also highlights the emerging role of AI-driven recommendations, which rely heavily on third-party listicles and PR outreach rather than internal platform charts. Ultimately, the source serves as a practical guide for shifting from an audio-only focus to a marketing-first mentality to ensure a podcast is both searchable by algorithms and appealing to human audiences.